The Food Connection

Four Worlds, One Language

Restaurant data lives in silos. Guest profiles sit in loyalty systems. Menus live in ordering platforms. Nutrition facts hide in spreadsheets. Transaction history scatters across POS systems. EveryBite connects these worlds—and the key that unlocks everything is food.

Guest

Who they are, what they want, how they behave

Food

Menus, recipes, ingredients, nutrition, allergens

Ordering

What they ordered, how they customized, when & where

Loyalty

Points, tiers, tags, segments, campaigns

The insight: You don’t truly know a guest until you understand their relationship with food. Loyalty points tell you they’re valuable. Order history tells you they visit Tuesdays. But food tells you they’re managing a wheat allergy, building muscle, feeding a family, or celebrating a birthday with something indulgent.

The Four Domains

1. Guest

Who is this person? The guest domain captures identity, preferences, and behavior:

Data	Source	Example
Identity	Loyalty ID, Passport, device fingerprint	”This is Sarah, a returning customer”
Demographics	Inferred from behavior patterns	”Young professional, health-conscious”
Preferences	Explicit settings or observed patterns	”Avoids dairy, prefers high-protein”
Behavior	Session analytics, interaction patterns	”Browses thoroughly, customizes often”

But identity alone is shallow. Knowing Sarah is a “Gold member who visits twice a week” doesn’t tell you what she wants to eat.

2. Food

What can they eat? The food domain is the Ingredient Intelligence layer—a seven-level hierarchy from menu down to ingredient specification:

Level	What It Captures
Menu	What’s available today
Dish	What guests see and order
Recipe	How the dish is assembled
Prep Recipe	House-made components
Ingredient	Individual items with allergens
Ingredient Data	Nutrition facts, dietary classifications
Ingredient Specification	Exact products and brands

This depth is what makes EveryBite different. We don’t just know “Caesar Salad”—we know the dressing contains anchovy and egg, the croutons have wheat, and the parmesan is dairy. We trace allergens through every layer.

3. Ordering

How do they buy? The ordering domain captures transactions and customization:

Data	Source	Example
Order History	POS, ordering platforms	”24 orders, $18.50 average”
Frequent Items	Transaction analysis	”Honey Garlic Stir-Fry, ordered 8 times”
Customizations	Modifier selections	”Always adds extra protein, removes sauce”
Timing	Order timestamps	”Tuesday lunch, Thursday dinner”

Order data shows what happened. But without food intelligence, you can’t answer why they customized, or what else they might like.

4. Loyalty

What do their programs know? The loyalty domain pulls data from third-party systems:

Data	Source	Example
Tier & Points	Thanx, Punchh, Paytronix	”Gold tier, 2,450 points”
Tags	Loyalty program segmentation	”birthday_month”, “protein_lover”
Offers	Campaign targeting	”Eligible for free dessert promo”
Preferences	Stated in loyalty profile	”Prefers no onions”

Loyalty platforms know value and engagement—but they don’t understand food. They can’t tell you if a “high-value customer” can actually eat your new menu item.

Food: The Connective Tissue

Here’s the key insight: Food is how you understand people. Without food intelligence, the other domains are disconnected:

Domain	Without Food	With Food
Guest	”Sarah visits Tuesdays"	"Sarah avoids wheat, loves high-protein, customizes for her macros”
Ordering	”She orders the stir-fry"	"She orders the stir-fry because it’s her highest-protein wheat-free option”
Loyalty	”Gold tier, 2,450 points"	"High-value guest who needs wheat-free options—show her the new grain bowl”

Food turns data into understanding. It answers:

Why does she order that dish? (It fits her dietary needs)
What else would she like? (Other high-protein, wheat-free options)
How should we personalize? (Highlight compatible dishes, warn about allergens)
When is she at risk? (If we remove her favorite dish, she might churn)

“EveryBite” — The name isn’t accidental. Every bite tells you something about the person. What they choose, what they avoid, how they customize—these are signals that reveal who they are and what they want.

How the Domains Connect

Guest + Food = Personalization

When a guest opens the menu, we know their dietary restrictions before they search:

Guest: "wheat-free", "high-protein"
       ↓
Food:  Traverse ingredient hierarchy
       ↓
Result: Dishes safe for this guest, ranked by preference match

The guest sees a personalized menu from the first screen—not because we guessed, but because food intelligence lets us trace compatibility through every ingredient.

Ordering + Food = Understanding

When a guest customizes, we understand why:

Order: "Remove croutons, add extra chicken"
       ↓
Food:  Croutons contain wheat, chicken adds protein
       ↓
Insight: Guest is likely wheat-free and protein-focused

This inference feeds back into the guest profile, improving future personalization.

Loyalty + Food = Actionable Segments

Loyalty tags become meaningful when combined with food:

Loyalty: "Gold tier", "weekday_regular"
         ↓
Food:    Observes wheat-free, high-protein ordering pattern
         ↓
Segment: "High-value health-conscious regular"
         ↓
Action:  Send new protein bowl promo, not pasta special

Without food, you’d send the pasta promo to someone who can’t eat it.

Guest + Ordering + Loyalty + Food = GuestIQ

When all four domains connect, you get complete guest intelligence:

Data Sources Flow In

Guest (identity & behavior) + Ordering (history & customization) + Loyalty (tags & tiers)

Food Intelligence Processes

The Ingredient Intelligence layer analyzes everything through the lens of food—what they can eat, what they prefer, what they avoid.

GuestIQ Delivers

Complete Profile · Smart Segments · Targeted Dishes

This is what GuestIQ returns at session creation—the guest’s complete profile, understood through the lens of food.

What This Means in Practice

A guest opens your app. Before they search, you already know:

Their restrictions: Wheat-free, peanut allergy
Their preferences: High-protein, prefers lunch portions
Their patterns: Usually customizes, price-sensitive
Their favorites: Ordered the Power Bowl 6 times

The menu they see is already filtered, with compatible dishes highlighted and allergen warnings in place.

For Campaign Targeting

You’re launching a new high-protein grain bowl. Who should see the promo?

Traditional Targeting	Food-Informed Targeting
”Active loyalty members"	"Wheat-free + high-protein segment"
"Frequent visitors"	"Guests who order protein modifications"
"High spenders"	"Guests whose favorites are being discontinued”

Food intelligence makes campaigns precise, not spray-and-pray.

For Staff Alerts

A VIP guest walks in. Your host stand shows:

Sarah M. — Gold member, 24 visits

Wheat allergy (verified)

Prefers: Power Bowl, Stir-Fry

Usually adds: extra protein

Note: Birthday this month

The staff can greet her by name and recommend something she can actually eat.

For Product Development

Which dishes should you add to the menu?

Question	Food Data Answers
”What’s missing?"	"12% of guests are wheat-free but only 3 dishes fit"
"What’s underperforming?"	"This dish matches many profiles but has low reorder rate"
"What’s trending?"	"High-protein customizations up 40% this quarter”

The Data Model Summary

Domain	What It Knows	Key Insight
Guest	Identity, demographics, behavior	Who the person is
Food	Ingredients, nutrition, allergens	What they can eat
Ordering	Transactions, customizations	What they chose
Loyalty	Points, tiers, tags	How valuable they are

Food is the key. It transforms:

Anonymous visitors into understood guests
Transaction data into dietary insights
Loyalty tiers into actionable segments
Generic menus into personalized experiences

Learn More

Ingredient Intelligence

Deep dive into the seven-layer food hierarchy

GuestIQ

How we deliver complete guest profiles at session creation

SmartMenu Search

Personalized menu search powered by food intelligence

Session API

Start sessions and receive guest intelligence

Getting Started

Core Concepts

Guides

Four Worlds, One Language

Guest

Food

Ordering

Loyalty

The Four Domains

1. Guest

2. Food

3. Ordering

4. Loyalty

Food: The Connective Tissue

How the Domains Connect

Guest + Food = Personalization

Ordering + Food = Understanding

Loyalty + Food = Actionable Segments

Guest + Ordering + Loyalty + Food = GuestIQ

What This Means in Practice

For Menu Personalization

For Campaign Targeting

For Staff Alerts

For Product Development

The Data Model Summary

Learn More

Ingredient Intelligence

GuestIQ

SmartMenu Search

Session API

Getting Started

Core Concepts

Guides

​Four Worlds, One Language

Guest

Food

Ordering

Loyalty

​The Four Domains

​1. Guest

​2. Food

​3. Ordering

​4. Loyalty

​Food: The Connective Tissue

​How the Domains Connect

​Guest + Food = Personalization

​Ordering + Food = Understanding

​Loyalty + Food = Actionable Segments

​Guest + Ordering + Loyalty + Food = GuestIQ

​What This Means in Practice

​For Menu Personalization

​For Campaign Targeting

​For Staff Alerts

​For Product Development

​The Data Model Summary

​Learn More

Ingredient Intelligence

GuestIQ

SmartMenu Search

Session API

Four Worlds, One Language

The Four Domains

1. Guest

2. Food

3. Ordering

4. Loyalty

Food: The Connective Tissue

How the Domains Connect

Guest + Food = Personalization

Ordering + Food = Understanding

Loyalty + Food = Actionable Segments

Guest + Ordering + Loyalty + Food = GuestIQ

What This Means in Practice

For Menu Personalization

For Campaign Targeting

For Staff Alerts

For Product Development

The Data Model Summary

Learn More