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GuestIQ is EveryBite’s real-time guest intelligence platform. It identifies guests the moment they open your menu, delivers their segments and behavioral history instantly, and feeds that intelligence into your loyalty and marketing systems.
The key insight: Traditional loyalty identifies guests after they purchase. GuestIQ identifies them before they browse—enabling personalization from the very first screen.

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What GuestIQ Does

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Why GuestIQ Matters

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Traditional Loyalty Flow

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With GuestIQ

GuestIQ moves identity resolution upstream—before the transaction, not after. This unlocks personalization at every step of the guest journey.

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Core Capabilities

Instant Identity

Recognize guests at session start using device fingerprint, email, phone, or loyalty ID. Even returning guests without accounts can be identified.

Real-Time Segments

Primary segments (wheat-free, high-protein) and compound segments (wheat-free + high-protein) computed and delivered in milliseconds.

Behavioral Intelligence

Past orders, favorite dishes, customization patterns, visit frequency—delivered at session creation so you can act on it immediately.

Loyalty Integration

Feed rich behavioral data into your existing loyalty system via webhooks. Every signal enriches the guest profile.

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How It Works

When you call startSession, GuestIQ returns intelligence alongside the session: 
mutation StartSession {
  startSession(input: {
    chainId: "honeygrow"
    guestId: "loyalty_12345"
    platform: IOS
  }) {
    sessionId

    # GuestIQ Intelligence
    guestiq {
      identity {
        guestId
        identifiedVia
        confidence
        isReturning
      }
      segments {
        primary
        compound
      }
      cohorts
      history {
        lastVisit
        visitCount
        favoriteDishes
        avgOrderValue
        customizationRate
      }
      recommendations {
        type
        dishId
        reason
      }
    }
  }
}

{
  "data": {
    "startSession": {
      "sessionId": "sess_7f3a9c2e-8b1d-4e5f-a6c0-9d2e8f1a3b5c",
      "guestiq": {
        "identity": {
          "guestId": "guest_abc123",
          "identifiedVia": "LOYALTY_ID",
          "confidence": 0.98,
          "isReturning": true
        },
        "segments": {
          "primary": ["wheat-free", "high-protein", "frequent-visitor"],
          "compound": [
            "wheat-free+high-protein",
            "wheat-free+frequent-visitor",
            "high-protein+frequent-visitor"
          ]
        },
        "cohorts": [
          "health-conscious-regulars",
          "weekday-lunch-crowd",
          "customizers"
        ],
        "history": {
          "lastVisit": "2026-01-20T12:30:00Z",
          "visitCount": 12,
          "favoriteDishes": ["dish_stir_fry", "dish_power_bowl"],
          "avgOrderValue": 18.50,
          "customizationRate": 0.73
        },
        "recommendations": [
          {
            "type": "HIGHLIGHT",
            "dishId": "dish_new_bowl",
            "reason": "Matches wheat-free + high-protein preferences"
          },
          {
            "type": "UPSELL",
            "dishId": "dish_protein_add",
            "reason": "Frequently adds extra protein"
          }
        ]
      }
    }
  }
}

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Segments

GuestIQ computes two types of segments:

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Primary Segments

Single-attribute segments based on dietary needs, behavior, or value:
CategoryExamples
Dietarywheat-free, dairy-free, vegan, keto, halal
Allergenspeanut-free, shellfish-free, tree-nut-free
Behavioralcustomizer, saver, browser, quick-orderer
Preferencespicy-lover, high-protein, low-carb, low-sodium
Valuehigh-frequency, high-aov, loyalty-member, new-guest

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Compound Segments

Combinations of primaries that create targetable micro-audiences: Every viable combination is pre-computed and targetable. This enables hyper-specific personalization and campaign targeting.

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Cohorts

Pre-built audience groups based on behavioral patterns:
CohortDescription
health-conscious-regularsFrequent visitors who filter by dietary/nutrition
weekday-lunch-crowdVisits primarily Mon-Fri 11am-2pm
weekend-explorersTries new dishes, visits Sat-Sun
customizersHigh rate of BYO/modification usage
value-seekersResponds to promotions, uses discounts
high-value-loyalistsHigh AOV + high frequency + loyalty member

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Identity Resolution

GuestIQ identifies guests through multiple signals:
MethodConfidenceDescription
LOYALTY_IDHighestGuest’s loyalty program ID passed in session
PASSPORT_IDHighestEveryBite Passport authentication
EMAILHighEmail match from previous sessions
PHONEHighPhone number match
DEVICE_FINGERPRINTMediumBrowser/device characteristics
BEHAVIORAL_MATCHLowerPattern matching against known profiles
Even without explicit authentication, GuestIQ can identify returning guests and surface their preferences.

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Use Cases

Alert front-of-house when a high-value guest or someone with specific dietary needs arrives. “VIP guest, dairy allergy, prefers booth seating.”
Target email/push campaigns to compound segments. Send your new vegan dessert promotion only to vegan + dessert-lover + opted-in guests.
Use recommendations to pre-populate suggested items. Returning guests see their favorites and personalized suggestions immediately.
Feed behavioral signals to your loyalty platform. Your CRM now knows not just what they bought, but what they browsed, customized, and saved.

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Getting Started

  1. Enable GuestIQ — Contact your EveryBite account manager to enable the GuestIQ module
  2. Update Session Calls — Request guestiq fields in your startSession mutation
  3. Act on Intelligence — Use segments, history, and recommendations to personalize the experience

Session Endpoint

GuestIQ data is returned in the startSession response

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Roadmap

GuestIQ intelligence is available read-only via the startSession response. The following management APIs are planned for future releases.
FeatureDescriptionStatus
Identity ManagementMerge guest profiles, link identifiers across systemsPlanned
Segment AnalyticsQuery segment metrics, trends, and overlap analysisPlanned
Signal TrackingTrack behavioral events to enrich guest profilesPlanned
IntegrationsWebhooks, batch exports, and direct connections to Punchh, Thanx, BrazePlanned
Interested in early access? Contact your EveryBite account manager.